The 3-Message Rule That Opens Every Door
How Creators Go from Ignored to Influential
When Your Message Gets Ignored
Most Creators Flunk Networking and Lose Big Opportunities
Ever send a message and get... nothing?
Not even a “seen.” Not even a “sorry.”
It’s not just awkward—it’s expensive.
Most creators lose the deal before they ever get a chance.
It stings to realize you’re not connecting—because most outreach is boring, generic, or asks too much too soon.
What You’re Losing
More Ghosted Messages Mean Missed Deals and Lost Momentum
The opportunity you want is hiding behind a real relationship.
Every message that gets ghosted is a door that slams shut—maybe forever.
Networking is math:
More ignored messages = more missed deals
More real connections = more collabs, more growth, more money
Missing a reply isn’t just annoying.
It’s losing out… on creative partnerships, and actual life-changing introductions you’ll never even hear about.
A Blueprint for Genuine Connections
Imagine a new creator, hoping to collaborate with a bigger influencer.
She’s determined not to be just another random DM.
She follows the 3-Message Rule:
Public Comment: She starts by commenting on several of the influencer’s posts in one week, making each comment thoughtful and specific.
Add Value: She replies to a newsletter thread with a unique tip and shares an original resource.
Real DM: Finally, she sends a quick DM with appreciation for the influencer’s work and a genuine question about their process—not a pitch.
That’s when the invitation comes—a real collaboration, with new opportunities and a bigger audience. This approach—connect first, pitch last—mirrors what’s proven to work for many high-performing creators.
This isn’t luck—it’s strategic relationship building.
The Cheat Code: The 3-Message Rule
Testable Steps for Creators Who Hate Spam—and Love Results
Find One Person (or Company) You Admire
Don’t force it. Pick someone whose work actually matters to you.
Show Up in Public, Leave a Comment
Make it real. Specific feedback or a question that proves you read/listened/watched.
Add a Nugget of Value
Resource, tip, or build on their idea. Don’t sell.
DM with Real Appreciation or a Thoughtful Ask
Never pitch on first contact. Be human. The “Joneses” refers to highly connected, influential creators with broad networks who consistently command attention—the term comes from the classic idea of “keeping up with the Joneses,” meaning others look to them as the benchmark for success. These peers say yes to friends, not strangers.
Track the Responses and Iterate
If ignored, change your approach. Never send the exact same message twice.
Time to Make Your Move
Building relationships the right way changes everything.
Try the 3-Message Rule this week with one person you genuinely admire.
Notice how different the response feels—and what doors start to open.
What’s one connection you haven’t made because you hesitated on the first outreach?
Let the numbers do the work, and let real connection be your secret weapon.